SERVICES
SERVICES
If your budget won’t stretch to a senior marketer full time or in-house, but you need that strategic oversight, I can help.
As an experienced people and project manager, I can support your in house team if you have them, or manage multiple freelancers and agencies to deliver the marketing strategy and plan I outline.
I work on both short term projects (averaging around 3 months) and on longer term retainers so you can enjoy the flexibility of whatever will work best for your business. Why choose me over an agency? As a freelancer, you can expect 100% accountability as well as competitive pricing.
Brand Strategy.
In a crowded market it can be a struggle to stand out. Inconsistency can hinder brand recognition, and make loyalty a perpetual challenge.
Brand strategy can:
define what sets you apart from the competition
act as a guide, ensuring a unified brand experience
foster trust to create enduring customer relationships
Typical project length: 3 months
Marketing Strategy.
With constantly evolving channels, tactics, trends and customer behaviour it can be difficult to decide where to invest your marketing effort and budget.
Marketing strategy can:
align marketing activities to your business goals
help to identify and reach new audiences
outline strategies to keep customers satisfied and loyal
Typical project length: 3 months
Employer Brand Strategy.
A strong employer brand helps attract and retain top talent by first creating a great place to work. Then harnessing this through your communications.
Employer brand strategy can:
enhance morale and motivation
improve employee engagement and retention
create a better customer experience
Typical project length: 4 months
Personal Development Programme
Hospitality marketing is fast-paced, reactive and relentless — which means personal development often gets squeezed out. Stop waiting to be noticed.
Over 10 focused weeks, we’ll build the skills, confidence and strategic presence you need to step into your next role — not just hope for it.
Before:
Stuck at Marketing Manager
Overwhelmed
Reactive
Waiting for validation
After
Calm under pressure
Influencing up
Clear leadership presence
Promotion-ready evidence
“I’ve worked with Clare for over three years and have always left our meetings feeling calmer, more focused and more confident in my role. Having a mentor to run ideas past, learn from and gain reassurance from has been incredibly valuable — especially while working in a small team. Clare has also supported my career development by helping me identify areas to build on, recommending relevant courses, and encouraging me to take charge of my own progression and career trajectory.”
Daisy, Senior Marketing Manager,
6 of 1
Bespoke.
Whatever your business or marketing challenges, I can figure out an approach that works for you. Get in touch for an exploratory chat – I’m always keen to make connections.